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No Hacks: Future-proofing your career in the age of AI
Work is changing quickly, and AI is at the center of that shift. For many professionals, it raises tough questions: How do I stay relevant? What skills should I build? How do I make sense of the changes ahead?
No Hacks is about helping you adapt with confidence. In each episode, host Slobodan Manic speaks with leaders from different fields about the real impact of AI on their industries and what it means for people working in them. The conversations are practical, grounded, and focused on the long term, offering clarity, strategies, and perspectives to help you future-proof your career without shortcuts.
No Hacks: Future-proofing your career in the age of AI
[SHORT] How to Design Products That Drive Real Behavior Change with Roos van Duijnhoven
Too many product teams fall into a dangerous trap—they optimize for in-app engagement while forgetting the bigger picture: real behavior change.
In my latest episode of No Hacks Snacks, I sat down with Roos van Duijnhoven to break down the difference between:
✅ Designing for engagement – Keeping users interacting with your product.
✅ Designing for behavior change – Helping users take action outside the product.
Take fitness apps as an example:
🏋️♂️ Liking workouts & setting goals? Engagement.
🏃♂️ Actually going for a run? Behavior change.
We also explored:
🔹 The Little e vs. Big E framework for building better products
🔹 Why engagement ≠ impact (and what to measure instead)
🔹 How to create long-term value, not just short-term wins
💡 If you’re in UX, growth, or product design, this conversation is a must-watch!
Are you designing for engagement or behavior change? Drop your thoughts in the comments! 👇
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